2024.08.28

Expanding software accessibility through leasing

About the partner

A leading Polish software distributor for engineers, with over 60 employees across multiple offices, our partner is part of a larger Group operating extensively across Central and Eastern Europe.  

Sector
ICT
Partner / Client
A leading software distributor for engineers
Country
Poland 

The challenge

The partner sought to make their specialist engineering software more accessible to customers within a budget-conscious framework. However, they recognised a significant barrier: traditional asset leasing companies are hesitant to finance intangible assets like software. 


The solution

BNP Paribas Leasing Solutions created a bespoke software financing product, incorporating essential contractual adjustments. The solution also enabled customers to leverage a 0% financing rate over a three-year term. 


“Thanks to the solution developed by BNP Paribas Leasing Solutions, we’ve shifted our commercial strategy. We’re no longer solely focused on pricing, but on enhancing the accessibility of our products within the engineering industry“

Commercial manager at the company

The benefits

  • By making the software more affordable and accessible through leasing, the partner significantly boosted customer acquisition and expanded their market share, reaching new customer segments previously deterred by upfront costs. 
  • This innovative leasing solution created a distinctive competitive advantage in the marketplace for our partner. 

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Businesses

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