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« VENDOR ACADEMY »: an innovative and fully customizable training program on financial products

The “Vendor Academy” training program is a unique one in the market. Its objective: to increase the level of expertise and satisfaction of resellers, who consequently benefit from a thorough knowledge and understanding of BNP Paribas Leasing Solutions products and services.

The “Vendor Academy” gives BNP Paribas Leasing Solutions sales people the tools and flexibility required to allow them to independently train their partners’ sales forces and to quickly and easily customize the contents of their training sessions by adapting them to the business issues of each sector.

It is based on:

  • Personalized support allowing BNP Paribas Leasing Solutions sales people to also become competent trainers
  • A diagnostic tool to identify their partners’ training needs.

Evelyne BROSSE, Head of Sales Financing Manager at CEGID and a BNP Paribas Leasing Solutions partner, emphasizes the significant improvement in the training of her sales teams thanks to the Vendor Academy, “Training that is clear, precise and fully adapted to the needs of new sales representatives; training that can, in addition, be provided via modern tools and in particular through distance learning. The inclusion of this training program in BNP Paribas Leasing Solutions’ offer is an undeniable asset that strengthens our collaboration.”

In the UK, Dennis Woods, CEO of Olivetti and a BNP Paribas Leasing Solutions customer, highlights the quality of the online modules, ready to use while still being easily customizable, “The course was professionally prepared and well delivered. BNP Paribas Leasing Solutions’ deep knowledge of our industry, coupled with their finance expertise ensures that the course was relevant and beneficial for our teams.”

The creation of the Vendor Academy program is a new and concrete illustration of BNP Paribas Leasing Solutions’ determination to support the development of its customers’ and partners’ sales by providing services that have real added value. This is the core meaning of the 5 commitments expressed in its brand promise: expertise, simplicity, responsiveness, innovation and responsibility.

In 2011, an international system of customer satisfaction surveys aimed at manufacturers, publishers, and distributors of business equipment (rolling stock and technology assets) who utilize BNP Paribas Leasing Solutions financing solutions, has been put in place. This “Voice of Customer” listening-based approach highlighted a need for training on leasing and financing products and services from BNP Paribas Leasing Solutions and led to the creation of the “Vendor Academy” program.